Hip embroidery

You know how it is when you're fixated on something and then you see it everywhere - whereas before it would slip below the radar? Like when I was learning to drive I saw cars with L plates everywhere. Or when I was pregnant other pregnant women would turn up every place I went. Well, now that I am into embroidery (another rite of passages) I see it all over the place and suddenly it seems hipper than ever. This for example in the New Frankie just off the press. They're by sublime stitcher Jenny Hart.